J Style at Home

BY: ALISON WILSON, Brisbane Chamber Director Marketing / Sales alison@brisbanechamber.org

J Style at Home
BY: ALISON WILSON, Brisbane Chamber Director Marketing / Sales alison@brisbanechamber.org
J Style at Home Inc. is a family owned business co-founded in 2006 by the brother and sister team of Cristian Cabrera and Janina Cabrera. They provide interior designing services, custom wood millwork and fine cabinetry manufacturing, re-facing and installation. J Style has combined several elements to build a successful and unique business model with a strong team and great networking connections in the industry!
The craftsmanship at J Style is a combination of high-tech quality Italian machinery heavily driven by computer software with custom wood millwork and artisan cabinetmaker finishes. This combination of craftsmanship and in-house design expertise enable us to understand the sophistication, innovation and functionally sensitive solutions of the project. The team works in collaboration with a highly skilled team of designers, architects, engineers, general contractors, among others. They work directly with the home owner where they offer comprehensive design services and share the wide spectrum of wood millwork and cabinetry options for their project. They believe in respecting the environment and that durability is the most important factor in sustainability… Doing it right the first time… They use a high percentage of Forest Stewardship Council (FSC) certified woods, reclaimed woods and rapidly renewable materials.
For J Style, expanding their knowledge base, being open to ideas and embracing the latest technology is a survivable strategy in today’s
San Francisco-Bay Area business environment. Custom designing and manufacturing have significantly evolved as many other industries have and perhaps, is expected from the technological era that we live in. However, it has been challenging but exciting for J Style a small-scale production transforming their business processes and traditional blue-collar carpenter style. This transformation has been across the board from management to carpenter, finishers and installers doing their work by using a computer or smart cell phone to communicate with the team or operate machinery.
Many businesses discuss transformation but to understand transformation you need a sense of the details and J Style was very candid about sharing them. Any transformation requires will-power, leadership and changes… The biggest changes at J Style were in their mindset and culture! Cristian felt fortunate to have been selected to be part of Stanford Latino Entrepreneur Leaders first cohort to attend the executive program: Scaling Excellence through Innovation. This type of program put his organization into perspective and gave him the mindset and edge of skills to bring new ideas and push faster on needed changes, he says. There were a set of classes and exercises on Design Thinking that clearly framed and set how to go about pushing these innovative initiatives into J Style. They now feel good about their accomplishment. They have an AutoCAD based software Cabinet Vision to draft customer’s shop-drawings that is simultaneously creating geometric that is later transfer and process by their CNC-Pratix panel routing. This CNC-Pratix panel routing machine cuts out about 90% of the project cabinetry pieces were the technicians are left to sort out and assembled. The teams also have a set of project management tools apps on their computer and smart cell phone. These enable the team to be in sync with the project on all it phases-which is critical for avoiding errors, scheduling and meeting deadlines. Currently they are working on a robust training program among other initiatives…
They are proud to have their business in Brisbane. Cristian calls Brisbane home… He works and lives there. He has a lot of respect and appreciation for the community. His wife Patty has been a volunteer for several years at the elementary School. His son Cristian Jr. participates in local sports and has made some good friends. Cristian wishes to continue to be engage with outstanding organizations such Chamber of Commerce, Our Lady of Guadalupe Catholic Church, The Lion’s Club, Brisbane Elementary School among others.
J Style at Home is located at 3890 Bayshore Blvd., Brisbane, CA 94005, their phone number is 1 (415) 494-5661 and email customer-service@jstyleathome.com. Take a look at their website for more information http://jstyleathome.com and social media.

No Comments