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Brisbane Chamber Fan Page Link to Brisbane Chamber on Twitter Link to Brisbane Chamber Newsletter, the Luminary Link to Brisbane Chamber of Commerce Event Photography Links to Event Photography, Newspaper, Facebook, Twitter, Map, Directory, and Sports Import Festival Sports Import Festival September 19, 2010 Brisbane California Link to Brisbane Chamber of Commerce Event Photography Brisbane Chamber Fan Page Link to Brisbane Directory Map of Brisbane, California Link to Brisbane Chamber Newsletter, the Luminary Link to Brisbane Chamber on Twitter Link to Brisbane Chamber of Commerce on Linked In Brisbane Chamber Annual Report

DID YOU KNOW?
That the CHAMBER LUMINARY, MAP AND DIRECTORY are on-line? (Click on each link to view the publication on-line)

Printed copies can be picked up around the City of Brisbane including the Brisbane Library, Brisbane City Hall, Brisbane Chamber office, MadHouse Coffee, Melissa's Tacqueria plus Radisson Hotel and Homewood Suites Hotel
Copies have been delivered to ALL Brisbane homes and businesses.

 

 

 

2007 Chamber Study

A small picture of the The Schapiro Group, an Atlanta-based strategic consulting firm, found positive perceptions of chamber members in a number of areas, including overall favorability, consumer awareness and reputation, and likelihood of future patronage.A new national study reveals that membership in a local chamber of commerce can significantly boost a business’s image among consumers, as well as among other businesses.  In a scientific survey of 2000 U.S. adults, The Schapiro Group, an Atlanta-based strategic consulting firm, found positive perceptions of chamber members in a number of areas, including overall favorability, consumer awareness and reputation, and likelihood of future patronage. 

Click here to view the Chamber Study

The study, commissioned by the American Chamber of Commerce Executives (ACCE), IBM, Administaff, Small Business Network, Inc., and Market Street Services, showed that when respondents were told that a particular small business was a member of its local chamber, they were 44 percent more likely to rate it favorably than study respondents who were not told of the chamber affiliation. Respondents were also 63 percent more likely to want to purchase goods or services from a small business that is a chamber member.

“We discovered that informing someone about a company’s chamber membership opens the door to substantial increases positive perceptions of that business,” said Alex Trouteaud, Ph.D., senior strategist for The Schapiro Group. “There clearly is a feeling by our respondents that chamber membership is synonymous with quality and desirability.” 

To tap into this reservoir of goodwill, a small business should not only join the local chamber of commerce and participate, but also make sure consumers and other businesses are aware of that chamber affiliation.

The positive impact of perceived chamber membership is felt by big businesses, too.  For example, when consumers believed that a restaurant chain was a member of the local chamber of commerce, they were 40 percent more likely to eat at the franchise in the future.  And if a consumer believed that one of the major automobile manufacturers was a member of its local chamber, that consumer was 9 percent more likely to consider purchasing his or her next car from that automaker.

“This study reinforces research done in 2005 about the perceived capacity of chambers to lead businesses and lead communities,” said Mick Fleming, president of the American Chamber of Commerce Executives (ACCE).  “These new national findings point to even more direct benefits for companies willing to be stakeholders in their local chamber.”

The study results had good news for chambers themselves, where 82 percent of respondents indicated that a local chamber of commerce “creates jobs and promotes economic development.” 

 “The message from this national study is as simple as it is ground-breaking,” said Jim Blasingame, small business expert and president of Small Business Network, Inc. “Join your local chamber, be an active participant in your chamber’s programs and be sure to let your customers and prospects know you’re a proud chamber supporter when they come in your business and when they see your marketing material.”

J. Mac Holladay, CEO of Market Street Services, an economic development consulting firm based in Atlanta that helped create the study, said, “It is refreshing to learn what we have suspected for years -- that chamber membership and community involvement are good investments.”

Click here to view the Chamber Study

For more information about the study, contact the Chamber’s President & CEO Mitch Bull at membership@brisbanechamber.org .

Brisbane
Chamber of Commerce
Focus for 2011

Foster a productive and profitable business climate;
Build relationships that can positively impact the
business environment;
and
Expand communication efforts

Now is the time to Join the Brisbane Chamber of Commerce

Benefits of Membership Information Sheet please click here.
To download a PDF copy of the Membership Application form please click here.

Please send completed form with check to Brisbane Chamber of Commerce 50 Park Place Brisbane California 94005.

Read the PDF
2010 Annual Report by clicking here.

 

 

 

 

 

 

 

 

 

 



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